‘The money will not be used for headquarters, general purposes or as a substitute for spending an endowment,’ says John Gilbert, chief financial officer of The Conservation Fund. ‘It will go into specific forest conservation projects that would not be possible without the proceeds – so you could say it’s the greenest bond out there.’ The proceeds will help fund in its long-term plan to conserve five million acres of forests in the US over 15 years. – Helen Avery

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